Oldest sake maker in Tokushima Prefecture

Honke Matsuura Sake Brewery

Brewers often explain that good sake comes from a combination of the purest water and the finest locally grown rice, which also requires excellent water. So, no matter how you look at it water in at the heart of sake production.

In the case of Tokushima, both of these key ingredients are locally available and in the highest quality and quantity possible. With traditional agriculture still playing a vital role in the community and enough land to dedicate to cultivation, it is no wonder that a rice brewery was established.

This sake brewery has a lineage which dates back to 1804, making it the oldest in Tokushima Prefecture. Visitors delight in the old world feel and authenticity of the complex. Tours are available with advance reservations and of course, samples of fine sake are presented at the conclusion of the tour.

About the Area

Tokushima is one of the four prefectures of Shikoku Island in West Japan. It is a land of beautiful mountains and valleys, scenic seascapes and agricultural bounty. Perhaps the prefecture’s most revered cultural property is the Awa Odori dance that is held during the summer Bon Festival. Female performers dance rhythmically through the streets of Tokushima City dressed in their signature indigo kimono and wedge-shaped straw hats. Visitors come from around the world to witness this event.

A natural feature that is also considered a prefectural symbol is the Naruto Whirlpool. It is a spectacular vortex of water created by the juxtaposition of different water currents. The phenomenon can be viewed from the shore or a ship and even from an observation platform directly above it.

Access: Take the JR Naruto Line from JR Naruto Station to JR Awa Otani Station. It is about an 8 minute walk from JR Awa Otani Station to Honke Matsuura Sake Brewing Factory.

Cancellation Policy

1) Detailed tour information & conditions will be given after application is made; please read and confirm the final itinerary before the departure date.
2) Reservations: Fill out the application contact form; application is complete upon payment. Reservations accepted by phone, mail, fax, online, or other communicative methods. The contract is not valid at time of reservation; the customer will be asked to submit an application form and payment within 3 days from time of reservation. If application form and payment are not submitted within the term, the reservation shall be considered void.
3) Items not included in tour price: Transportation costs not included in itinerary, optional tour fees, excess baggage fees, any fees of a personal nature (phone bills, meal costs, etc.) Items excluded from the tour will be stated in the tour information.
4) Cancellation fees: When the application is cancelled by the customer or when payment has not been made by the specified date, Ryobi Tours shall receive a percentage of the per person tour fee as a cancellation fee, or a penalty fee. Differences in room charges that result from one person in a group cancelling shall be charged to the participating person(s).

Cancellation Date Up to 21 days prior 20-8 days prior 7-2 days prior Day prior to start of tour Day of tour After start of tour/non-participation with no contact
Cancellation Fee No charge 20% of tour fee 30% of tour fee 40% of tour fee 50% of tour fee 100% of tour fee